(See the box below.) Their high sugar content slows absorption of water into the body, making them unsuitable for rehydration during prolonged and vigorous exercise. Regular high-energy drinks are essentially nothing but sugared sodas filled with caffeine and empty calories, with no real nutritional value or benefit. The main reason these drinks are so popular is the energy rush they provide. People consume high-energy drinks for various reasons-as a quick pick-me-up or mood enhancer, to increase mental alertness, to boost physical energy, or for help staying awake at night.
The caffeine in a “shot” may be five times greater than that in a regular 8-oz cola. Shots are sold in volumes ranging from 0.08 to 3 oz per container. High-energy drink “shots” contain even higher caffeine levels than other high-energy drinks, plus a mixture of herbs, vitamins, and nutrients that when combined, provide that energy rush. So high-energy drinks containing sucralose must produce their energy boost with other substances. It’s not used by the body for energy production because the body can’t break it down. Sucralose is 600 times sweeter than sugar and 200 times sweeter than aspartame. Those that contain sucralose produce the energy-rush sensation through a combination of vitamins, nutrients, and herbal supplements. So high-energy drinks containing aspartame produce the same sudden rush of energy. Aspartame is 180 times sweeter than sugar nutritionally, it has the same energy value as sugar. Sugar-free high-energy drinks may contain aspartame, sucralose, or a combination of artificial sweeteners. One 8.4-oz serving of Red Bull, for instance, contains 80 mg caffeine and 27 mg sugar-tantamount to drinking one 8-oz cup of coffee with seven teaspoons of sugar. These combinations can give the drinker the sensation of a sudden energy rush. The main ingredients in regular high-energy drinks are large amounts of sugar and caffeine, as well as combinations of nutrients and herbal supplements. The zingy brand names, snappy slogans, snazzy designer cans, and youth-oriented marketing promote their skyrocketing sales, despite the outrageous cost of a single can-more than $2.īut most Americans are consuming them with little thought or understanding of the risks of their consumption-or their abuse potential. Children (ages 12 and younger), adolescents (ages 12 to 8), and young adults (ages 19 to 25) make up about half the market.īy the end of 2011, sales of these beverages are expected to top $9 billion.
Reportedly, these beverages are the fastest-growing segment of the soft-drink market some are among today’s top-selling drinks. Americans are consuming these and other high-energy drinks in record numbers.
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